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Thursday, February 25, 2010
The median values for our clients are below — medians, Jay :-) First, notice that for our average client only about 6% of the keywords even get an impression in two months (more on this later). Of “Active terms&# — those keywords that received an impression — 85% had fewer than 50 clicks. Bing: Bang or Bust?
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Thursday, February 25, 2010
The number of KW generating at least one impression over ninety days ranged from a mere 3,300 to almost 300,000. In one case an advertiser with only ~1,000 products had more than 90,000 KW fire at least one impression. An Emperical Study How Important is the “Tail&# ? An Emperical Study Title: How Important is the “Tail&#
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Thursday, February 25, 2010
That fact means you can bid higher on the more targeted ads, putting the ads for the most targeted traffic higher on the page than the more general terms which could be yielding more impressions and higher CTR. George Michie is co-founder and principal of the Rimm-Kaufman Group , a a paid search marketing firm founded in 2003. Anybody?
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