It’s fantastically complex, but it can be done. May 1st, 2008 4:38 pm You can follow any responses to this entry through the RSS 2.0 Well done. Said MikeTek on May 2nd, 2008 at 6:40 am 2 Wow, Adam, what a fantastic article. This must have taken weeks to write! Said David Mihm on May 2nd, « Internet Marketing and the Limitations of Language Lifestyle Marketing and the Online Shopping Experience » The SEO Guide to Information Architecture Related Info Search Engine Optimization Outsourcing Services for Agencies: SEO Implementation Content Development Outsourcing Services for Agencies: Content Development Adam Audette is a veteran internet marketer and the founder of AudetteMedia.

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Being social media savvy, you add blogger outreach to your PR plans for a new product launch. You carefully research blogs using related keywords and competitor names to build a solid outreach list. You carefully craft your message, following best practices for blogger PR outreach : personalize each message, make it clear that you've read the blog and understand its subject matter, and explain the relevance of your message.

Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. Their efforts at appealing to bloggers are awkward at best, counterproductive at worst. Want bloggers to write nice things about your product, service or company?

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