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Thursday, February 18, 2010
In early 2007, the Council of Public Relations Firms (CPRF) and APCO Worldwide partnered to learn more about interactions and relationships between public relations (PR) professionals and bloggers. The study goes on to say that “most bloggers tend to write about subjects they are passionate about. Putting On My Blogger Hat.
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Tuesday, June 23, 2009
In addition, they enable interactive dialogue with bloggers and consumers (potentially transitioning your news releases from B-to-B to B-to-B-to-C). Although the distinctions between bloggers and journalists are murky, in many cases non-existent, some different considerations do apply when reaching out to bloggers. Release It!
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Tuesday, June 23, 2009
The SEO benefits of blogger outreach { Tags: None Mar 17 } Blogger relations, or blogger outreach as I like to call it, is a relatively new concept in the PR and marketing arena. Using myself as guinea pig and my involvement in the O2 blogger outreach campaign. If they ever did. Maybe not. presume so.
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Thursday, September 25, 2008
Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. Their efforts at appealing to bloggers are awkward at best, counterproductive at worst.
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Monday, May 24, 2010
866.921.4330 Subscribe Blogger Outreach: The Good, The Bad, and the Ugly May 5, 2010 by Stephanie Weingart | Blogging , Link Building , Uncategorized There are millions of great posts around the blogosphere that detail the best practices of Blogger outreach, but what some people might not realize is that Blogger Outreach is a multifaceted strategy.
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Monday, May 24, 2010
Together they can provide you with an initial scan of the blogosphere in the niche you are searching. Building a great blogger outreach list is about two things: research and hard work. Looking for sports bloggers in the Boston area? Searching for a mommy blogger in Atlanta? Here are a few simple steps: 1.
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Tuesday, June 23, 2009
More of kamichats events Blogroll The Buzz Bin What Happened to the Collegial Marketing Blogosphere? However, nearly two-thirds of bloggers disagreed. All of this leads my colleague Susan Getgood to cry out, " PR people: do your homework BEFORE you reach out to bloggers." quot; And of course, she is right.
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Tuesday, June 23, 2009
How to launch a successful blogger-outreach program in one day Tuesday, September 18, 2007 For any company that is looking to leverage the blogosphere in its marketing communications efforts, heres all you need to do: 9:00 am - 11:00 am: Go to Technorati and Google Blog Search and search for bloggers that are talking about your company.
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Tuesday, June 23, 2009
« Previous Next » Main May 11, 2009 Just what is blogger relations anyway? Warning- long post) Call it blogger relations or blogger outreach or social media outreach. Now, big blogger events are nothing new, but the sheer volume of them is. Before blogger relations jumps the shark?
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