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Thursday, February 18, 2010
In early 2007, the Council of Public Relations Firms (CPRF) and APCO Worldwide partnered to learn more about interactions and relationships between public relations (PR) professionals and bloggers. The study goes on to say that “most bloggers tend to write about subjects they are passionate about. Putting On My Blogger Hat.
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Tuesday, August 25, 2009
One of the primary uses of Browse My Stuff is as a B2B Marketing tool that provides an effective way to build traffic, establish your brand, optimize your Long Tail SEO , and conduct blogger outreach. There are two ways that companies typical use Browse My Stuff. White Label Site - branding is completely the corporate brand.
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Tuesday, August 25, 2009
One of the primary uses of Browse My Stuff is as a B2B Marketing tool that provides an effective way to build traffic, establish your brand, optimize your Long Tail SEO , and conduct blogger outreach. There are two ways that companies typical use Browse My Stuff. White Label Site - branding is completely the corporate brand.
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Wednesday, June 17, 2009
have a tendency to talk about things that are a little less bleeding edge than some other bloggers. So, I may be a little harder to convince to review something – although I'm sure that most bloggers do very similar filtering. I'm also more willing to spend time talking to key players in a company. Yes, I'm exposing bias here.
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Tuesday, June 23, 2009
In addition, they enable interactive dialogue with bloggers and consumers (potentially transitioning your news releases from B-to-B to B-to-B-to-C). Although the distinctions between bloggers and journalists are murky, in many cases non-existent, some different considerations do apply when reaching out to bloggers. Release It!
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Tuesday, June 23, 2009
The SEO benefits of blogger outreach { Tags: None Mar 17 } Blogger relations, or blogger outreach as I like to call it, is a relatively new concept in the PR and marketing arena. Using myself as guinea pig and my involvement in the O2 blogger outreach campaign. If they ever did. Maybe not. presume so.
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Thursday, September 25, 2008
Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. Their efforts at appealing to bloggers are awkward at best, counterproductive at worst.
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Monday, May 24, 2010
866.921.4330 Subscribe Blogger Outreach: The Good, The Bad, and the Ugly May 5, 2010 by Stephanie Weingart | Blogging , Link Building , Uncategorized There are millions of great posts around the blogosphere that detail the best practices of Blogger outreach, but what some people might not realize is that Blogger Outreach is a multifaceted strategy.
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Monday, May 24, 2010
Home About Arik ACH Communications Speaking May 2010 20 arikhanson View Comments 4 reasons your blogger outreach program shouldn’t be about leads For many organizations, blogger outreach is about two things: placements and impressions. You don’t have to ask for something every time you reach out to a blogger.
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Monday, May 24, 2010
Share But… but… blogger outreach doesn’t work anymore , right? The landscape for social media and blogging is constantly changing, and due to the popularity of blogger outreach tactics, most bloggers have received a mass email or press release that was completely off topic. No, I’m serious!
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