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Thursday, September 25, 2008
Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. Their efforts at appealing to bloggers are awkward at best, counterproductive at worst.
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Thursday, April 24, 2008
Being social media savvy, you add blogger outreach to your PR plans for a new product launch. You carefully research blogs using related keywords and competitor names to build a solid outreach list. Blogger PR follow-up follows the same rules as initial outreach: make it personal, informal and relevant. What now?
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Monday, May 24, 2010
Start with the big three ( Alltop , Postrank and Technorati ). Finally, Technorati is useful for figuring our “authority&# levels of certain blogs. Building a great blogger outreach list is about two things: research and hard work. Looking for sports bloggers in the Boston area? Postrank is nice for rankings.
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Tuesday, June 23, 2009
Blogger relations (not to be confused with blogger relationships like Im describing above) that is blogger outreach came up as a topic in a workshop I did on social media and the arts earlier this week. Dont have your office intern hapzardly send out a canned pitches, get to know the bloggers first. also blog at.
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Monday, May 24, 2010
Share But… but… blogger outreach doesn’t work anymore , right? The landscape for social media and blogging is constantly changing, and due to the popularity of blogger outreach tactics, most bloggers have received a mass email or press release that was completely off topic. No, I’m serious!
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Tuesday, June 23, 2009
0160; In order to get the attention of theseinfluential bloggers, companies have to reach out to them and makethemselves known - but in a meaningful way. 0160; Compile a list with the blog names, URLs, where you found the blog, name of the blogger, and their email address. 0160; Unfortunately, itdoesn't happen magically.
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Tuesday, June 23, 2009
How to launch a successful blogger-outreach program in one day Tuesday, September 18, 2007 For any company that is looking to leverage the blogosphere in its marketing communications efforts, heres all you need to do: 9:00 am - 11:00 am: Go to Technorati and Google Blog Search and search for bloggers that are talking about your company.
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Tuesday, June 23, 2009
Conversation Agent « Answering the Social Phone | Main | The Agency Side of Business: Mitch Joel, Twist Image » Blogger Outreach - its not Your Program, its their Content A couple of weeks ago we discussed when it was a good idea to include bloggers in your media outreach. It's not, not even a little.
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Tuesday, September 4, 2007
The first covered macro issues; this piece focuses on how PR professionals can best approach bloggers. I've been thinking about this topic over the past few weeks realized that good blogger relationships is one part doing your research, one part old school PR and one part transparency. has changed the practice of PR. Check out B.L.
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Thursday, September 13, 2007
Since I wrote my original post on PR and Blogging Outreach: 8 Practical Tips , I've noticed a deluge of postings by bloggers about how to pitch bloggers. Ochman's WhatNextBlog: She posted her MaketingSherpa article on How to Pitch Me - and Other Bloggers - with PR. PR Squared : A useful bookmark for pitching bloggers.
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