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Tuesday, June 23, 2009
Home | Speaking/Training | My Bio | Contact Mack Social Media Rate Sheet Need Social Media Help? | How to launch a successful blogger-outreach program in one day Tuesday, September 18, 2007 For any company that is looking to leverage the blogosphere in its marketing communications efforts, heres all you need to do: 9:00 am - 11:00 am: Go to Technorati and Google Blog Search and search for bloggers that are talking about your company. Make a list of at least 20 bloggers that
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Tuesday, June 23, 2009
The Caffeinated Blog Home About Kari Archives Subscribe to The Caffeinated Blog « Whole Lotta Link Love, Weekend Edition | Main | More Must-Read Books: Email Marketing » February 09, 2009 10 Tips for a Successful Blogger Outreach Campaign With more than half of blog readers saying that blogs influencetheir purchase decisions, it's no wonder that many companies are eagerto generate some buzz about their products on blogs. 0160; In order to get the attention
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Tuesday, June 23, 2009
Conversation Agent « Answering the Social Phone | Main | The Agency Side of Business: Mitch Joel, Twist Image » Blogger Outreach - its not Your Program, its their Content A couple of weeks ago we discussed when it was a good idea to include bloggers in your media outreach . Those bloggers you may be trying to reach with your pitch know that. I'm using this conversation to also share some important information about the way marketers still relate to customers. Still too many continue
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Tuesday, June 23, 2009
Make your own badge here . I also blog at ... NPTech Tag Roundups: Weekly Former Contributor, Cambodia Section Cambodia4Kids Blog Vidlicious Im a Nonprofit Guru at .. Beths Blog: Channels, Screencasts, and Videos My 2006 Vloggie Nomination My Blip TV Channel My YouTube Channel Awards, Nominations, and Board Memberships Fantasticness in the Nonprofit Technology
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Thursday, April 24, 2008
Being social media savvy, you add blogger outreach to your PR plans for a new product launch. You carefully research blogs using related keywords and competitor names to build a solid outreach list. You carefully craft your message, following best practices for blogger PR outreach : personalize each message, make it clear that you've read the blog and understand its subject matter, and explain the relevance of your message. You send your messages, and then...nothing. nothing.
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Thursday, September 25, 2008
Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. Their efforts at appealing to bloggers are awkward at best, counterproductive at worst. Want bloggers to write nice things about your product, service or company? First, it helps to understand how to get bloggers to write about you . Second, here are 6 practices to avoid. 1.
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Thursday, September 13, 2007
Since I wrote my original post on PR and Blogging Outreach: 8 Practical Tips , I've noticed a deluge of postings by bloggers about how to pitch bloggers. Ochman's WhatNextBlog: She posted her MaketingSherpa article on How to Pitch Me - and Other Bloggers - with PR . highlighted a good pitch and more pointers for bad pitches .
Lee Odden's Online Marketing Blog discusses How NOT to pitch I had been updating my original post with any posting that I came upon regarding this topic.
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Tuesday, September 4, 2007
The first covered macro issues; this piece focuses on how PR professionals can best approach bloggers. I've been thinking about this topic over the past few weeks realized that good blogger relationships is one part doing your research, one part old school PR and one part transparency. In some cases, bloggers will provide you with rules when contacting them. Note: this is the second of two guest-posts from PR guru-ess Cece Salomon-Lee on how Web 2.0 has changed the practice of PR.
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Wednesday, January 28, 2009
Blogger Social 2008
In this fifth installment, I discuss blogger relations.
“Blogger Blogger Outreach”
Bloggers are writing to communicate their distinct perspective on a topic. I previously wrote a guest post for WebMarketCentral on PR This is the fifth post in a 6 part series on how I using social media. While I would consider blogs an integral part of any “traditional” public relations strategy, blogs are somewhat unique compared to reporters at traditional publications.
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