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Tuesday, June 23, 2009
Twitter - Commitment and Effort - Another Perspective » Rethinking Blogger Relations Is blogger relations worth it? With that in mind, I got to thinking about whether blogger relations is really worth the investment in time and money necessary to do it well. Is the ROI on blogger relations worth it?
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Wednesday, June 24, 2009
Home Cardamom Addict Kitchen Diaries Recipes Reviews References & Links About Contact Blogger Relations 101 I receive PR and media pitches daily. As a result of this, and my bloggy friends having the same experience, Ive developed this Blogger 101 primer. Bloggers are people who have audiences. Contact me. Nuff said.
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Tuesday, June 23, 2009
« Previous Next » Main May 11, 2009 Just what is blogger relations anyway? Warning- long post) Call it blogger relations or blogger outreach or social media outreach. Now, big blogger events are nothing new, but the sheer volume of them is. Before blogger relations jumps the shark?
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Wednesday, June 24, 2009
MediaBullseye.com | Masthead | Submissions | Subscribe | Contact Six Steps to Better Blogger Relations By Geoff Livingston January 30, 2008 The big issue with most blogger relations articles revolves around a tendency to treat bloggers like traditional media, and also a focus on tactical pitches or initiatives.
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Tuesday, June 23, 2009
Specifically a post from Louis Gray: Bloggers and PR Are Not Enemies, But Quality Efforts Are Needed. Lets start by pulling out something Louis wrote: Not every public relations firm is an expert in dealing with bloggers. You have to create an idea, web app, pull strategy, or campaign that scales and will spread organically.
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Tuesday, June 23, 2009
Blogger Stories Blogs: A Womans New Best Friend - p1 Blogs: A Womans New Best Friend - p2 Bloomberg Marketing Business-to-Business - Blogs: Beyond A Corporate Handshake By Toby Corner Grocery Store Relationships Corporate Blogging Guidelines Diva Marketing Talks - BlogTalkRadio Show Does Your Biz Blog Make The Grade? Knowledge W.P. Perhaps.
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Wednesday, June 24, 2009
A big value proposition that comes with Browse My Stuff is that it provides a great opportunity to build a relationship with bloggers in a particular field. Along the way, I’ve come to realize that there’s quite a bit to learn about how to effectively work with other bloggers. Blogger Relations: Two Approaches For PR.
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Tuesday, June 23, 2009
Blogger Stories Blogs: A Womans New Best Friend - p1 Blogs: A Womans New Best Friend - p2 Bloomberg Marketing Business-to-Business - Blogs: Beyond A Corporate Handshake By Toby Corner Grocery Store Relationships Corporate Blogging Guidelines Diva Marketing Talks - BlogTalkRadio Show Does Your Biz Blog Make The Grade? Knowledge W.P. Reality.
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Tuesday, June 23, 2009
This is probably the root cause of the most egregious blogger relations SNAFUs. They still play the numbers game -- build as big a list as possible, focus on the "top" blogs and bloggers, blast the pitch and see what falls out. In the end, I had a balanced list of 40 mommy bloggers. Bloggers are your customers.
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Wednesday, May 26, 2010
He suggests that brand awareness is the new measuring stick of a successful marketing campaign and says that only the first set of eyeballs are the ones you pay for—everything after that is word of mouth. Blogger outreach A key component to many, if not most, social media campaigns are blogger outreach programs.
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