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Tuesday, June 23, 2009
« Previous Next » Main May 11, 2009 Just what is blogger relations anyway? Warning- long post) Call it blogger relations or blogger outreach or social media outreach. Now, big blogger events are nothing new, but the sheer volume of them is. Before blogger relations jumps the shark?
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Tuesday, June 23, 2009
Home About Contact Divas Blogroll The Diva Marketing Blog Approach To Blog Strategy GO » Looking for a presentation or workshop on blogs, eMarketing, marketing for non marketers? Blogger relations is a new tactic that some say is it a form of public relations. The same way with blogger relations.
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Wednesday, May 26, 2010
He suggests that brand awareness is the new measuring stick of a successful marketing campaign and says that only the first set of eyeballs are the ones you pay for—everything after that is word of mouth. Blogger outreach A key component to many, if not most, social media campaigns are blogger outreach programs.
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Tuesday, June 23, 2009
Home About Contact Divas Blogroll The Diva Marketing Blog Approach To Blog Strategy GO » Looking for a presentation or workshop on blogs, eMarketing, marketing for non marketers? few of mine were to learn more about how bloggers, agencies and brands perceived a new strategy we are calling - Blogger Relations.
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Tuesday, June 23, 2009
This is probably the root cause of the most egregious blogger relations SNAFUs. They still play the numbers game -- build as big a list as possible, focus on the "top" blogs and bloggers, blast the pitch and see what falls out. In the end, I had a balanced list of 40 mommy bloggers. Bloggers are your customers.
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