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Tuesday, June 23, 2009
Twitter - Commitment and Effort - Another Perspective » Rethinking Blogger Relations Is blogger relations worth it? With that in mind, I got to thinking about whether blogger relations is really worth the investment in time and money necessary to do it well. Is the ROI on blogger relations worth it?
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Wednesday, June 24, 2009
Home Cardamom Addict Kitchen Diaries Recipes Reviews References & Links About Contact Blogger Relations 101 I receive PR and media pitches daily. As a result of this, and my bloggy friends having the same experience, Ive developed this Blogger 101 primer. Bloggers are people who have audiences. Contact me. Nuff said.
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Wednesday, June 24, 2009
MediaBullseye.com | Masthead | Submissions | Subscribe | Contact Six Steps to Better Blogger Relations By Geoff Livingston January 30, 2008 The big issue with most blogger relations articles revolves around a tendency to treat bloggers like traditional media, and also a focus on tactical pitches or initiatives.
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Tuesday, June 23, 2009
« Previous Next » Main May 11, 2009 Just what is blogger relations anyway? Warning- long post) Call it blogger relations or blogger outreach or social media outreach. Now, big blogger events are nothing new, but the sheer volume of them is. Before blogger relations jumps the shark?
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Tuesday, June 23, 2009
Blogger Stories Blogs: A Womans New Best Friend - p1 Blogs: A Womans New Best Friend - p2 Bloomberg Marketing Business-to-Business - Blogs: Beyond A Corporate Handshake By Toby Corner Grocery Store Relationships Corporate Blogging Guidelines Diva Marketing Talks - BlogTalkRadio Show Does Your Biz Blog Make The Grade? Knowledge W.P. Perhaps.
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Tuesday, June 23, 2009
Blogger Stories Blogs: A Womans New Best Friend - p1 Blogs: A Womans New Best Friend - p2 Bloomberg Marketing Business-to-Business - Blogs: Beyond A Corporate Handshake By Toby Corner Grocery Store Relationships Corporate Blogging Guidelines Diva Marketing Talks - BlogTalkRadio Show Does Your Biz Blog Make The Grade? Knowledge W.P. Reality.
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Tuesday, June 23, 2009
Here are my ingredients for the secret sauce of a nearly perfect pitch to a blogger. Without it, it is highly unlikely that you will get even a nibble from a blogger. Make sure that your product or service and pitch match the bloggers interests. Otherwise, a blogger just might assume that you got lucky, not that you were smart.
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Tuesday, June 23, 2009
davefleet.com Exploring the intersection of communications, marketing and social media Skip to content About Contact Pitching Tips « Edelman’s Trust Barometer 2008 - Social Media Rising; Word of Mouth Still King IABC Takes The Lead With The Social Media Release » Enough With Blogger Strategies! Bookmark the permalink.
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Tuesday, June 23, 2009
This is probably the root cause of the most egregious blogger relations SNAFUs. They still play the numbers game -- build as big a list as possible, focus on the "top" blogs and bloggers, blast the pitch and see what falls out. In the end, I had a balanced list of 40 mommy bloggers. Bloggers are your customers.
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Tuesday, June 23, 2009
Blogger relations (not to be confused with blogger relationships like Im describing above) that is blogger outreach came up as a topic in a workshop I did on social media and the arts earlier this week. Dont have your office intern hapzardly send out a canned pitches, get to know the bloggers first. also blog at.
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