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Wednesday, January 28, 2009
Blogger Social 2008. . In this fifth installment, I discuss blogger relations. . Blogger Outreach”. While I would consider blogs an integral part of any “traditional” public relations strategy, blogs are somewhat unique compared to reporters at traditional publications. Take advantage of it. Check out B.L.
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Wednesday, June 24, 2009
MediaBullseye.com | Masthead | Submissions | Subscribe | Contact Six Steps to Better Blogger Relations By Geoff Livingston January 30, 2008 The big issue with most blogger relations articles revolves around a tendency to treat bloggers like traditional media, and also a focus on tactical pitches or initiatives.
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Tuesday, June 23, 2009
Specifically a post from Louis Gray: Bloggers and PR Are Not Enemies, But Quality Efforts Are Needed. Lets start by pulling out something Louis wrote: Not every public relations firm is an expert in dealing with bloggers. They followed-up with bloggers on that day. Face it, bloggers are busy. No one wants that.
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Tuesday, June 23, 2009
davefleet.com Exploring the intersection of communications, marketing and social media Skip to content About Contact Pitching Tips « Edelman’s Trust Barometer 2008 - Social Media Rising; Word of Mouth Still King IABC Takes The Lead With The Social Media Release » Enough With Blogger Strategies! Bookmark the permalink.
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Tuesday, June 23, 2009
Blogger relations (not to be confused with blogger relationships like Im describing above) that is blogger outreach came up as a topic in a workshop I did on social media and the arts earlier this week. Dont have your office intern hapzardly send out a canned pitches, get to know the bloggers first. also blog at.
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Tuesday, June 23, 2009
This is probably the root cause of the most egregious blogger relations SNAFUs. They still play the numbers game -- build as big a list as possible, focus on the "top" blogs and bloggers, blast the pitch and see what falls out. In the end, I had a balanced list of 40 mommy bloggers. Bloggers are your customers.
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Tuesday, June 23, 2009
How to launch a successful blogger-outreach program in one day Tuesday, September 18, 2007 For any company that is looking to leverage the blogosphere in its marketing communications efforts, heres all you need to do: 9:00 am - 11:00 am: Go to Technorati and Google Blog Search and search for bloggers that are talking about your company.
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Tuesday, June 23, 2009
Blog Versus Book: How I Write My Blog Entries | Main | Irony » February 18, 2006 How to Suck Up to a Blogger Blogging has flipped traditional PR on its head. Technorati provides an easy way to identify the A-listers, so all you have to do is attract the most influential bloggers. Also, you should never, ever lie to a blogger.
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Tuesday, January 19, 2010
chrisbrogan.com Home About Speaking Newsletters Contact Best Of Work With Me How to Reach Out to Bloggers January 7, 2010 · Comments Are you hoping to connect with bloggers and get the word out about your product or service? Do Your Homework All bloggers aren’t the same. Not sure where to find the bloggers you need?
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Tuesday, June 23, 2009
chrisbrogan.com Home About Speaking Rockstars Newsletters Contact Best Of What I Want PR and Marketing Professionals To Know August 6, 2008 · Comments Since quite a number of people who swing by my blog are either in marketing or public relations, I wanted to address you specifically for a moment. Bloggers aren’t all the same.
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