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Tuesday, June 23, 2009
Twitter - Commitment and Effort - Another Perspective » Rethinking Blogger Relations Is blogger relations worth it? With that in mind, I got to thinking about whether blogger relations is really worth the investment in time and money necessary to do it well. Is the ROI on blogger relations worth it?
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Wednesday, June 24, 2009
MediaBullseye.com | Masthead | Submissions | Subscribe | Contact Six Steps to Better Blogger Relations By Geoff Livingston January 30, 2008 The big issue with most blogger relations articles revolves around a tendency to treat bloggers like traditional media, and also a focus on tactical pitches or initiatives.
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Tuesday, June 23, 2009
« Previous Next » Main May 11, 2009 Just what is blogger relations anyway? Warning- long post) Call it blogger relations or blogger outreach or social media outreach. Now, big blogger events are nothing new, but the sheer volume of them is. Before blogger relations jumps the shark?
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Tuesday, June 23, 2009
Blogger Stories Blogs: A Womans New Best Friend - p1 Blogs: A Womans New Best Friend - p2 Bloomberg Marketing Business-to-Business - Blogs: Beyond A Corporate Handshake By Toby Corner Grocery Store Relationships Corporate Blogging Guidelines Diva Marketing Talks - BlogTalkRadio Show Does Your Biz Blog Make The Grade? Knowledge W.P. Perhaps.
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Tuesday, June 23, 2009
Blogger Stories Blogs: A Womans New Best Friend - p1 Blogs: A Womans New Best Friend - p2 Bloomberg Marketing Business-to-Business - Blogs: Beyond A Corporate Handshake By Toby Corner Grocery Store Relationships Corporate Blogging Guidelines Diva Marketing Talks - BlogTalkRadio Show Does Your Biz Blog Make The Grade? Knowledge W.P. Reality.
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Tuesday, June 23, 2009
Here are my ingredients for the secret sauce of a nearly perfect pitch to a blogger. Without it, it is highly unlikely that you will get even a nibble from a blogger. Make sure that your product or service and pitch match the bloggers interests. Otherwise, a blogger just might assume that you got lucky, not that you were smart.
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Tuesday, June 23, 2009
Blogger relations (not to be confused with blogger relationships like Im describing above) that is blogger outreach came up as a topic in a workshop I did on social media and the arts earlier this week. Dont have your office intern hapzardly send out a canned pitches, get to know the bloggers first. also blog at.
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Tuesday, June 23, 2009
This is probably the root cause of the most egregious blogger relations SNAFUs. They still play the numbers game -- build as big a list as possible, focus on the "top" blogs and bloggers, blast the pitch and see what falls out. In the end, I had a balanced list of 40 mommy bloggers. Bloggers are your customers.
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Tuesday, June 23, 2009
Conversation Agent « Monetizing Video Online | Main | Anticipate, Stimulate, Welcome, Recover » When is it a Good Idea to Include Bloggers in Your Media Outreach? There are plenty of posts dedicated to how to pitch bloggers. We are way, way past using a standard press release for bloggers' outreach. Start there.
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Tuesday, January 19, 2010
chrisbrogan.com Home About Speaking Newsletters Contact Best Of Work With Me How to Reach Out to Bloggers January 7, 2010 · Comments Are you hoping to connect with bloggers and get the word out about your product or service? Do Your Homework All bloggers aren’t the same. Not sure where to find the bloggers you need?
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