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Tuesday, June 23, 2009
« Previous Next » Main May 11, 2009 Just what is blogger relations anyway? Warning- long post) Call it blogger relations or blogger outreach or social media outreach. Now, big blogger events are nothing new, but the sheer volume of them is. Before blogger relations jumps the shark?
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Tuesday, June 23, 2009
Blogger Stories Blogs: A Womans New Best Friend - p1 Blogs: A Womans New Best Friend - p2 Bloomberg Marketing Business-to-Business - Blogs: Beyond A Corporate Handshake By Toby Corner Grocery Store Relationships Corporate Blogging Guidelines Diva Marketing Talks - BlogTalkRadio Show Does Your Biz Blog Make The Grade? Knowledge W.P. Perhaps.
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Tuesday, June 23, 2009
Blogger Stories Blogs: A Womans New Best Friend - p1 Blogs: A Womans New Best Friend - p2 Bloomberg Marketing Business-to-Business - Blogs: Beyond A Corporate Handshake By Toby Corner Grocery Store Relationships Corporate Blogging Guidelines Diva Marketing Talks - BlogTalkRadio Show Does Your Biz Blog Make The Grade? Knowledge W.P. Reality.
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Tuesday, June 23, 2009
Blogger relations (not to be confused with blogger relationships like Im describing above) that is blogger outreach came up as a topic in a workshop I did on social media and the arts earlier this week. Dont have your office intern hapzardly send out a canned pitches, get to know the bloggers first. also blog at.
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Tuesday, June 23, 2009
Here are my ingredients for the secret sauce of a nearly perfect pitch to a blogger. Without it, it is highly unlikely that you will get even a nibble from a blogger. Make sure that your product or service and pitch match the bloggers interests. Otherwise, a blogger just might assume that you got lucky, not that you were smart.
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Tuesday, June 23, 2009
This is probably the root cause of the most egregious blogger relations SNAFUs. They still play the numbers game -- build as big a list as possible, focus on the "top" blogs and bloggers, blast the pitch and see what falls out. In the end, I had a balanced list of 40 mommy bloggers. Bloggers are your customers.
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Wednesday, May 26, 2010
Blogger outreach A key component to many, if not most, social media campaigns are blogger outreach programs. Measuring your success isn’t too difficult, either when you ask: How many bloggers wrote about you? How much product did you have to provide for bloggers versus how many sales did you receive? Uncertain?
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Tuesday, June 23, 2009
Conversation Agent « Answering the Social Phone | Main | The Agency Side of Business: Mitch Joel, Twist Image » Blogger Outreach - its not Your Program, its their Content A couple of weeks ago we discussed when it was a good idea to include bloggers in your media outreach. It's not, not even a little. Good stuff!
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Tuesday, June 23, 2009
I’ve decided to humbly submit my advice on how to approach us in requesting a profile - I think this advice will work well with other bloggers as well. Approach Bloggers Directly. Most bloggers have email and other contact information up on their site (email: editor@techcrunch, GoogleTalk:techcrunch, Skype:marrington).
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Tuesday, June 23, 2009
Conversation Agent « Monetizing Video Online | Main | Anticipate, Stimulate, Welcome, Recover » When is it a Good Idea to Include Bloggers in Your Media Outreach? There are plenty of posts dedicated to how to pitch bloggers. We are way, way past using a standard press release for bloggers' outreach. Start there.
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