|
•
Tuesday, June 23, 2009
Twitter - Commitment and Effort - Another Perspective » Rethinking Blogger Relations Is blogger relations worth it? With that in mind, I got to thinking about whether blogger relations is really worth the investment in time and money necessary to do it well. Is the ROI on blogger relations worth it?
|
|
•
Tuesday, June 23, 2009
« Previous Next » Main May 11, 2009 Just what is blogger relations anyway? Warning- long post) Call it blogger relations or blogger outreach or social media outreach. Now, big blogger events are nothing new, but the sheer volume of them is. Before blogger relations jumps the shark?
|
|
•
Tuesday, June 23, 2009
GO » Subscribe by RSS Subscribe by Email Blog It! Carey Listening and Participating_Social Media Marketing White Paper Marketing Profs Make Nice With Bloggers Portland Buisness Journal - Blogs Restore Personal Elements To Marketing By Toby RSS Beyond Blogs TOBY @TobyDiva on TWITTER Announcing:The Biz Blog Profile Series RESCUE!
|
|
•
Tuesday, June 23, 2009
GO » Subscribe by RSS Subscribe by Email Blog It! Carey Listening and Participating_Social Media Marketing White Paper Marketing Profs Make Nice With Bloggers Portland Buisness Journal - Blogs Restore Personal Elements To Marketing By Toby RSS Beyond Blogs TOBY @TobyDiva on TWITTER Announcing:The Biz Blog Profile Series RESCUE!
|
|
•
Tuesday, June 23, 2009
davefleet.com Exploring the intersection of communications, marketing and social media Skip to content About Contact Pitching Tips « Edelman’s Trust Barometer 2008 - Social Media Rising; Word of Mouth Still King IABC Takes The Lead With The Social Media Release » Enough With Blogger Strategies! Bookmark the permalink.
|
|
•
Tuesday, June 23, 2009
Here are my ingredients for the secret sauce of a nearly perfect pitch to a blogger. Without it, it is highly unlikely that you will get even a nibble from a blogger. Make sure that your product or service and pitch match the bloggers interests. Otherwise, a blogger just might assume that you got lucky, not that you were smart.
|
|
•
Tuesday, June 23, 2009
Blogger relations (not to be confused with blogger relationships like Im describing above) that is blogger outreach came up as a topic in a workshop I did on social media and the arts earlier this week. Dont have your office intern hapzardly send out a canned pitches, get to know the bloggers first. also blog at.
|
|
•
Tuesday, June 23, 2009
This is probably the root cause of the most egregious blogger relations SNAFUs. They still play the numbers game -- build as big a list as possible, focus on the "top" blogs and bloggers, blast the pitch and see what falls out. In the end, I had a balanced list of 40 mommy bloggers. Bloggers are your customers.
|
|
•
Wednesday, May 26, 2010
Blogger outreach A key component to many, if not most, social media campaigns are blogger outreach programs. Measuring your success isn’t too difficult, either when you ask: How many bloggers wrote about you? How much product did you have to provide for bloggers versus how many sales did you receive? Uncertain?
|
|
•
Tuesday, June 23, 2009
skip to main | skip to sidebar Communication Overtones, Social Media and Public Relations Strategy Social media techniques and strategy underpinned by public relations principles. However, nearly two-thirds of bloggers disagreed. would love to hear what you would like to know about the relationship between PR and Bloggers.
|
