Since I wrote my original post on PR and Blogging Outreach: 8 Practical Tips , I've noticed a deluge of postings by bloggers about how to pitch bloggers. Cece Erik Sebellin-Ross' Tech for PR : Erik has included a page on Social Media Basics  and his tips for blogging. The Friendly Ghost's: Post on Ghost Blogging: when the chips are down the balloon goes up and the lights go on . I had been updating my original post with any posting that I came upon regarding this topic.

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Being social media savvy, you add blogger outreach to your PR plans for a new product launch. You carefully research blogs using related keywords and competitor names to build a solid outreach list. You carefully craft your message, following best practices for blogger PR outreach : personalize each message, make it clear that you've read the blog and understand its subject matter, and explain the relevance of your message. You send your messages, and then...nothing. nothing.

I wish I had time to look at all these great things, but I find that I have to be pretty selective about where I will spend my time . I have a tendency to talk about things that are a little less bleeding edge than some other bloggers. So, I may be a little harder to convince to review something – although I'm sure that most bloggers do very similar filtering. So I thought it would be worthwhile to post on how I evaluate whether I'm going to spend time on a request to look at a particular product or service offering. I've been getting more and more messages these days that are asking me to take a look at a particular product or service.

Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. Their efforts at appealing to bloggers are awkward at best, counterproductive at worst. Want bloggers to write nice things about your product, service or company? First, it helps to understand how to get bloggers to write about you . Second, here are 6 practices to avoid. 1.

The Caffeinated Blog Home About Kari Archives Subscribe to The Caffeinated Blog « Whole Lotta Link Love, Weekend Edition | Main | More Must-Read Books: Email Marketing » February 09, 2009 10 Tips for a Successful Blogger Outreach Campaign With more than half of blog readers saying that blogs influencetheir purchase decisions, it's no wonder that many companies are eagerto generate some buzz about their products on blogs.  0160; In order to get the attention

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Blogger Social 2008   In this fifth installment, I discuss blogger relations.   “Blogger Blogger Outreach” Bloggers are writing to communicate their distinct perspective on a topic. I previously wrote a guest post for WebMarketCentral on PR This is the fifth post in a 6 part series on how I using social media. While I would consider blogs an integral part of any “traditional” public relations strategy, blogs are somewhat unique compared to reporters at traditional publications.

Note: this is the second of two guest-posts from PR guru-ess Cece Salomon-Lee on how Web 2.0 has changed the practice of PR. The first covered macro issues; this piece focuses on how PR professionals can best approach bloggers. In my first post on PR and blogging , I had discussed the macro issues impacting the quality of outreach—both traditional I've been thinking about this topic over the past few weeks realized that good blogger relationships is one part doing your research, one part old school PR and one part transparency. In some cases, bloggers

Conversation Agent « Answering the Social Phone | Main | The Agency Side of Business: Mitch Joel, Twist Image » Blogger Outreach - its not Your Program, its their Content A couple of weeks ago we discussed when it was a good idea to include bloggers in your media outreach . Those bloggers you may be trying to reach with your pitch know that. I'm using this conversation to also share some important information about the way marketers still relate to customers. Still too many continue