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Thursday, February 18, 2010
In early 2007, the Council of Public Relations Firms (CPRF) and APCO Worldwide partnered to learn more about interactions and relationships between public relations (PR) professionals and bloggers. The study goes on to say that “most bloggers tend to write about subjects they are passionate about. Putting On My Blogger Hat.
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Thursday, September 25, 2008
Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. Want bloggers to write nice things about your product, service or company?
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Thursday, April 24, 2008
Being social media savvy, you add blogger outreach to your PR plans for a new product launch. You carefully research blogs using related keywords and competitor names to build a solid outreach list. Just as with advertising, PR relies on frequency. You send your messages, and then.nothing. Or very little response.
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Wednesday, June 17, 2009
have a tendency to talk about things that are a little less bleeding edge than some other bloggers. So, I may be a little harder to convince to review something – although I'm sure that most bloggers do very similar filtering. Corollary: PR Firms have a lower probability of success in blogger outreach.
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Thursday, September 13, 2007
Since I wrote my original post on PR and Blogging Outreach: 8 Practical Tips , I've noticed a deluge of postings by bloggers about how to pitch bloggers. Erik Sebellin-Ross' Tech for PR : Erik has included a page on Social Media Basics and his tips for blogging. Discusses if ghost-writing a blog is advisable.
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Wednesday, January 28, 2009
Blogger Social 2008. . In this fifth installment, I discuss blogger relations. . Blogger Outreach”. Bloggers are writing to communicate their distinct perspective on a topic. previously wrote a guest post for WebMarketCentral on PR and Blogging Outreach: 8 Practical Tips. Tags: pr del.icio.us
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Wednesday, June 24, 2009
A big value proposition that comes with Browse My Stuff is that it provides a great opportunity to build a relationship with bloggers in a particular field. Along the way, I’ve come to realize that there’s quite a bit to learn about how to effectively work with other bloggers. Blogger Relations: Two Approaches For PR.
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Tuesday, June 23, 2009
In addition, they enable interactive dialogue with bloggers and consumers (potentially transitioning your news releases from B-to-B to B-to-B-to-C). Although the distinctions between bloggers and journalists are murky, in many cases non-existent, some different considerations do apply when reaching out to bloggers. Release It!
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Tuesday, September 4, 2007
Note: this is the second of two guest-posts from PR guru-ess Cece Salomon-Lee on how Web 2.0 has changed the practice of PR. The first covered macro issues; this piece focuses on how PR professionals can best approach bloggers. In some cases, bloggers will provide you with rules when contacting them. Check out B.L.
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Tuesday, June 23, 2009
The SEO benefits of blogger outreach { Tags: None Mar 17 } Blogger relations, or blogger outreach as I like to call it, is a relatively new concept in the PR and marketing arena. Using myself as guinea pig and my involvement in the O2 blogger outreach campaign. If they ever did. Maybe not.
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