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Thursday, September 25, 2008
Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. Their efforts at appealing to bloggers are awkward at best, counterproductive at worst.
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Thursday, February 18, 2010
In early 2007, the Council of Public Relations Firms (CPRF) and APCO Worldwide partnered to learn more about interactions and relationships between public relations (PR) professionals and bloggers. The study goes on to say that “most bloggers tend to write about subjects they are passionate about. Putting On My Blogger Hat.
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Tuesday, June 23, 2009
Specifically a post from Louis Gray: Bloggers and PR Are Not Enemies, But Quality Efforts Are Needed. Lets start by pulling out something Louis wrote: Not every public relations firm is an expert in dealing with bloggers. Bad PR is bad PR, and simply carries over into the blogosphere. No one wants that.
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Tuesday, June 23, 2009
chrisbrogan.com Home About Speaking Rockstars Newsletters Contact Best Of What I Want PR and Marketing Professionals To Know August 6, 2008 · Comments Since quite a number of people who swing by my blog are either in marketing or public relations, I wanted to address you specifically for a moment. Bloggers aren’t all the same.
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Tuesday, June 23, 2009
Main | Pepsis Echo » May 18, 2005 Pitching Bloggers. During a Blog 101 Workshop on Monday I was asked about pitching bloggers. Some are just the usual bulk mailings from PR people thatdont know any better. So, some thinking on rules for pitching bloggers: Tailor it. Comments Pitching Bloggers. Dont follow-up.
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Tuesday, June 23, 2009
In addition, they enable interactive dialogue with bloggers and consumers (potentially transitioning your news releases from B-to-B to B-to-B-to-C). Although the distinctions between bloggers and journalists are murky, in many cases non-existent, some different considerations do apply when reaching out to bloggers. Release It!
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Wednesday, June 24, 2009
This doesn’t always play well with the fact that bloggers are an independent bunch and love to come up with posts entirely on their own. Bloggers are always consciously and unconsciously seeking ideas to write on that will generate conversation, be compelling to subscribers and bring new readers. The Future Buzz Freebie Pr.
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Tuesday, June 23, 2009
Blogger Stories Blogs: A Womans New Best Friend - p1 Blogs: A Womans New Best Friend - p2 Bloomberg Marketing Business-to-Business - Blogs: Beyond A Corporate Handshake By Toby Corner Grocery Store Relationships Corporate Blogging Guidelines Diva Marketing Talks - BlogTalkRadio Show Does Your Biz Blog Make The Grade? Knowledge W.P. Perhaps.
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Tuesday, June 23, 2009
The SEO benefits of blogger outreach { Tags: None Mar 17 } Blogger relations, or blogger outreach as I like to call it, is a relatively new concept in the PR and marketing arena. Is it any wonder that PR people, marketers and the respective companies they represent are increasingly seeing the value in blogger outreach?
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Tuesday, June 23, 2009
« Previous Next » Main May 11, 2009 Just what is blogger relations anyway? Warning- long post) Call it blogger relations or blogger outreach or social media outreach. Now, big blogger events are nothing new, but the sheer volume of them is. Odds are damn good the bloggers will use, link to or tweet about them.
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