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Wednesday, June 24, 2009
A big value proposition that comes with Browse My Stuff is that it provides a great opportunity to build a relationship with bloggers in a particular field. Along the way, I’ve come to realize that there’s quite a bit to learn about how to effectively work with other bloggers. Blogger Relations: Two Approaches For PR.
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Tuesday, June 23, 2009
Specifically a post from Louis Gray: Bloggers and PR Are Not Enemies, But Quality Efforts Are Needed. Lets start by pulling out something Louis wrote: Not every public relations firm is an expert in dealing with bloggers. Bad PR is bad PR, and simply carries over into the blogosphere. Face it, bloggers are busy.
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Tuesday, June 23, 2009
davefleet.com Exploring the intersection of communications, marketing and social media Skip to content About Contact Pitching Tips « Edelman’s Trust Barometer 2008 - Social Media Rising; Word of Mouth Still King IABC Takes The Lead With The Social Media Release » Enough With Blogger Strategies! love hearing from P.R.
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Wednesday, June 24, 2009
This doesn’t always play well with the fact that bloggers are an independent bunch and love to come up with posts entirely on their own. Bloggers are always consciously and unconsciously seeking ideas to write on that will generate conversation, be compelling to subscribers and bring new readers. The Future Buzz Freebie Pr.
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Tuesday, June 23, 2009
Blogger Stories Blogs: A Womans New Best Friend - p1 Blogs: A Womans New Best Friend - p2 Bloomberg Marketing Business-to-Business - Blogs: Beyond A Corporate Handshake By Toby Corner Grocery Store Relationships Corporate Blogging Guidelines Diva Marketing Talks - BlogTalkRadio Show Does Your Biz Blog Make The Grade? Knowledge W.P. Perhaps.
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Tuesday, June 23, 2009
Blog Versus Book: How I Write My Blog Entries | Main | Irony » February 18, 2006 How to Suck Up to a Blogger Blogging has flipped traditional PR on its head. It used to be that ink begat buzz. Life was simple then: you sucked up to the Wall Street Journal , one of its reporters wrote about your product, and the buzz began.
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Wednesday, June 24, 2009
MediaBullseye.com | Masthead | Submissions | Subscribe | Contact Six Steps to Better Blogger Relations By Geoff Livingston January 30, 2008 The big issue with most blogger relations articles revolves around a tendency to treat bloggers like traditional media, and also a focus on tactical pitches or initiatives.
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Tuesday, June 23, 2009
More of kamichats events Blogroll The Buzz Bin What Happened to the Collegial Marketing Blogosphere? However, nearly two-thirds of bloggers disagreed. All of this leads my colleague Susan Getgood to cry out, " PR people: do your homework BEFORE you reach out to bloggers." quot; And of course, she is right.
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Tuesday, June 23, 2009
This is probably the root cause of the most egregious blogger relations SNAFUs. They still play the numbers game -- build as big a list as possible, focus on the "top" blogs and bloggers, blast the pitch and see what falls out. also contacted a friend who is a professional photographer and blogger for her recommendations.
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Tuesday, June 23, 2009
0160; In order to get the attention of theseinfluential bloggers, companies have to reach out to them and makethemselves known - but in a meaningful way. 0160; Compile a list with the blog names, URLs, where you found the blog, name of the blogger, and their email address. 0160; Unfortunately, itdoesn't happen magically.
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