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Tuesday, June 23, 2009
davefleet.com Exploring the intersection of communications, marketing and social media Skip to content About Contact Pitching Tips « Edelman’s Trust Barometer 2008 - Social Media Rising; Word of Mouth Still King IABC Takes The Lead With The Social Media Release » Enough With Blogger Strategies! Bookmark the permalink.
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Tuesday, June 23, 2009
Specifically a post from Louis Gray: Bloggers and PR Are Not Enemies, But Quality Efforts Are Needed. Lets start by pulling out something Louis wrote: Not every public relations firm is an expert in dealing with bloggers. The fact that I am a blogger and know how my peers think gives me insight into the shared experience of blogging.
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Tuesday, June 23, 2009
Blog Versus Book: How I Write My Blog Entries | Main | Irony » February 18, 2006 How to Suck Up to a Blogger Blogging has flipped traditional PR on its head. It used to be that ink begat buzz. Life was simple then: you sucked up to the Wall Street Journal , one of its reporters wrote about your product, and the buzz began.
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Wednesday, June 24, 2009
MediaBullseye.com | Masthead | Submissions | Subscribe | Contact Six Steps to Better Blogger Relations By Geoff Livingston January 30, 2008 The big issue with most blogger relations articles revolves around a tendency to treat bloggers like traditional media, and also a focus on tactical pitches or initiatives.
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Tuesday, June 23, 2009
0160; In order to get the attention of theseinfluential bloggers, companies have to reach out to them and makethemselves known - but in a meaningful way. 0160; Compile a list with the blog names, URLs, where you found the blog, name of the blogger, and their email address. 0160; Unfortunately, itdoesn't happen magically.
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Tuesday, June 23, 2009
This is probably the root cause of the most egregious blogger relations SNAFUs. They still play the numbers game -- build as big a list as possible, focus on the "top" blogs and bloggers, blast the pitch and see what falls out. also contacted a friend who is a professional photographer and blogger for her recommendations.
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Tuesday, June 23, 2009
How to launch a successful blogger-outreach program in one day Tuesday, September 18, 2007 For any company that is looking to leverage the blogosphere in its marketing communications efforts, heres all you need to do: 9:00 am - 11:00 am: Go to Technorati and Google Blog Search and search for bloggers that are talking about your company.
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Tuesday, June 23, 2009
Conversation Agent « Monetizing Video Online | Main | Anticipate, Stimulate, Welcome, Recover » When is it a Good Idea to Include Bloggers in Your Media Outreach? There are plenty of posts dedicated to how to pitch bloggers. We are way, way past using a standard press release for bloggers' outreach. Start there.
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Tuesday, June 23, 2009
Conversation Agent « Answering the Social Phone | Main | The Agency Side of Business: Mitch Joel, Twist Image » Blogger Outreach - its not Your Program, its their Content A couple of weeks ago we discussed when it was a good idea to include bloggers in your media outreach. It's not, not even a little. Good stuff!
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Saturday, June 6, 2009
Among bloggers the hat tip and the blogroll are one customary form of making recommendations. There’s some works of Auden in there, there’s some Plato in there. Wade on in and you’ll find what you like.&# And if you wade on in, you know what you’d get? You’d get Chicken Soup for the Soul. United States License.
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