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Monday, June 22, 2009
Lots of discussion centered on the importance of buzz and how to build it, but more insight is always needed about how to leverage buzz for your SEO ( define ) efforts. How do you build buzz, use it to build link authority, and ultimately improve your search engine rankings? Lets explore how buzz and SEO are related.
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Wednesday, June 24, 2009
This doesn’t always play well with the fact that bloggers are an independent bunch and love to come up with posts entirely on their own. Bloggers are always consciously and unconsciously seeking ideas to write on that will generate conversation, be compelling to subscribers and bring new readers. The Future Buzz Freebie Pr.
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Tuesday, June 23, 2009
Blogger Stories Blogs: A Womans New Best Friend - p1 Blogs: A Womans New Best Friend - p2 Bloomberg Marketing Business-to-Business - Blogs: Beyond A Corporate Handshake By Toby Corner Grocery Store Relationships Corporate Blogging Guidelines Diva Marketing Talks - BlogTalkRadio Show Does Your Biz Blog Make The Grade? Knowledge W.P. Perhaps.
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Tuesday, June 23, 2009
Specifically a post from Louis Gray: Bloggers and PR Are Not Enemies, But Quality Efforts Are Needed. Lets start by pulling out something Louis wrote: Not every public relations firm is an expert in dealing with bloggers. The fact that I am a blogger and know how my peers think gives me insight into the shared experience of blogging.
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Tuesday, June 23, 2009
Blog Versus Book: How I Write My Blog Entries | Main | Irony » February 18, 2006 How to Suck Up to a Blogger Blogging has flipped traditional PR on its head. It used to be that ink begat buzz. Life was simple then: you sucked up to the Wall Street Journal , one of its reporters wrote about your product, and the buzz began.
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Wednesday, June 24, 2009
MediaBullseye.com | Masthead | Submissions | Subscribe | Contact Six Steps to Better Blogger Relations By Geoff Livingston January 30, 2008 The big issue with most blogger relations articles revolves around a tendency to treat bloggers like traditional media, and also a focus on tactical pitches or initiatives.
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Tuesday, June 23, 2009
0160; In order to get the attention of theseinfluential bloggers, companies have to reach out to them and makethemselves known - but in a meaningful way. 0160; Compile a list with the blog names, URLs, where you found the blog, name of the blogger, and their email address. 0160; Unfortunately, itdoesn't happen magically.
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Tuesday, June 23, 2009
Conversation Agent « Monetizing Video Online | Main | Anticipate, Stimulate, Welcome, Recover » When is it a Good Idea to Include Bloggers in Your Media Outreach? There are plenty of posts dedicated to how to pitch bloggers. We are way, way past using a standard press release for bloggers' outreach. Start there.
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Tuesday, June 23, 2009
Conversation Agent « Answering the Social Phone | Main | The Agency Side of Business: Mitch Joel, Twist Image » Blogger Outreach - its not Your Program, its their Content A couple of weeks ago we discussed when it was a good idea to include bloggers in your media outreach. It's not, not even a little. Good stuff!
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Wednesday, June 24, 2009
Strategy 1 Create An Authority List Tagged To Your Brand Examples: TopRank’s BigList and Ad Age’s Power 150 list About AdAge’s Power 150 List: The Power 150 is a ranking of the top English-language media and marketing blogs in the world, as developed by marketing executive and blogger, Todd Andrlik. Write provocative titles.
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