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Thursday, September 25, 2008
Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. Their efforts at appealing to bloggers are awkward at best, counterproductive at worst.
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Thursday, September 13, 2007
Since I wrote my original post on PR and Blogging Outreach: 8 Practical Tips , I've noticed a deluge of postings by bloggers about how to pitch bloggers. Erik Sebellin-Ross' Tech for PR : Erik has included a page on Social Media Basics and his tips for blogging. PR Squared : A useful bookmark for pitching bloggers.
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Wednesday, January 28, 2009
Blogger Social 2008. . In this fifth installment, I discuss blogger relations. . Blogger Outreach”. Bloggers are writing to communicate their distinct perspective on a topic. previously wrote a guest post for WebMarketCentral on PR and Blogging Outreach: 8 Practical Tips. Tags: pr Take advantage of it.
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Thursday, February 18, 2010
In early 2007, the Council of Public Relations Firms (CPRF) and APCO Worldwide partnered to learn more about interactions and relationships between public relations (PR) professionals and bloggers. The study goes on to say that “most bloggers tend to write about subjects they are passionate about. Putting On My Blogger Hat.
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Thursday, April 24, 2008
Being social media savvy, you add blogger outreach to your PR plans for a new product launch. You carefully craft your message, following best practices for blogger PR outreach : personalize each message, make it clear that you've read the blog and understand its subject matter, and explain the relevance of your message.
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Tuesday, September 4, 2007
Note: this is the second of two guest-posts from PR guru-ess Cece Salomon-Lee on how Web 2.0 has changed the practice of PR. The first covered macro issues; this piece focuses on how PR professionals can best approach bloggers. In some cases, bloggers will provide you with rules when contacting them. Check out B.L.
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Wednesday, June 24, 2009
A big value proposition that comes with Browse My Stuff is that it provides a great opportunity to build a relationship with bloggers in a particular field. Along the way, I’ve come to realize that there’s quite a bit to learn about how to effectively work with other bloggers. Blogger Relations: Two Approaches For PR.
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Wednesday, October 22, 2008
While there are a lot of posts about how to pitch a blogger, I thought it would be an interesting twist to list the top five mistakes I’ve made a la Letterman style: . My Top 5 Pitching Blogger Mistakes. . Number 5: Oops - I thought that was MISS Blogger, not MISTER Blogger. . What mistakes have you made?
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Tuesday, June 23, 2009
Specifically a post from Louis Gray: Bloggers and PR Are Not Enemies, But Quality Efforts Are Needed. Lets start by pulling out something Louis wrote: Not every public relations firm is an expert in dealing with bloggers. Bad PR is bad PR, and simply carries over into the blogosphere. Face it, bloggers are busy.
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Tuesday, June 23, 2009
chrisbrogan.com Home About Speaking Rockstars Newsletters Contact Best Of What I Want PR and Marketing Professionals To Know August 6, 2008 · Comments Since quite a number of people who swing by my blog are either in marketing or public relations, I wanted to address you specifically for a moment. Bloggers aren’t all the same.
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