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Thursday, September 13, 2007
Since I wrote my original post on PR and Blogging Outreach: 8 Practical Tips , I've noticed a deluge of postings by bloggers about how to pitch bloggers. Cece
Erik Sebellin-Ross' Tech for PR : Erik has included a page on Social Media Basics and his tips for blogging.
The Friendly Ghost's: Post on Ghost Blogging: when the chips are down the balloon goes up and the lights go on . Great I had been updating my original post with any posting that I came upon regarding this topic.
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Wednesday, January 28, 2009
Blogger Social 2008
In this fifth installment, I discuss blogger relations.
“Blogger Blogger Outreach”
Bloggers are writing to communicate their distinct perspective on a topic. I previously wrote a guest post for WebMarketCentral on PR and Blogging This is the fifth post in a 6 part series on how I using social media. While I would consider blogs an integral part of any “traditional” public relations strategy, blogs are somewhat unique compared to reporters at traditional publications.
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Tuesday, June 23, 2009
Blogging Inspiration Marketing and Public Relations Opinions, Randomness SEO The Social Web Web Trends and News The Future Buzz | Media, Marketing, PR Home about connect/social web archives January 28, 2009 Blogger Relations: Two Approaches For PR Posted by Adam Singer in Marketing and Public Relations There has been some good thinking on PR and its interaction with the blogosphere
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Tuesday, September 4, 2007
Note: this is the second of two guest-posts from PR guru-ess Cece Salomon-Lee on how Web 2.0 has changed the practice of PR. The first covered macro issues; this piece focuses on how PR professionals can best approach bloggers. In my first post on PR and blogging , I had discussed the macro issues impacting the quality of outreach—both traditional I've been thinking about this topic over the past few weeks realized that good blogger relationships is one part doing your research, one part old school PR and one part transparency. In some cases, bloggers
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Thursday, September 25, 2008
Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. Their efforts at appealing to bloggers are awkward at best, counterproductive at worst. Want bloggers to write nice things about your product, service or company? First, it helps to understand how to get bloggers to write about you . Second, here are 6 practices to avoid. 1.
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Thursday, April 24, 2008
Being social media savvy, you add blogger outreach to your PR plans for a new product launch. You carefully craft your message, following best practices for blogger PR outreach : personalize each message, make it clear that you've read the blog and understand its subject matter, and explain the relevance of your message. Just as with advertising, PR relies on frequency. You carefully research blogs using related keywords and competitor names to build a solid outreach list. You send your messages, and then...nothing.
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Tuesday, June 23, 2009
chrisbrogan.com Home About Speaking Rockstars Newsletters Contact Best Of What I Want PR and Marketing Professionals To Know August 6, 2008 · Comments Since quite a number of people who swing by my blog are either in marketing or public relations, I wanted to address you specifically for a moment. I’m writing to you as part of this new version of media, one blogger not paid to blog, not working for a newspaper or magazine outlet, not especially beholden to the traditions that have come before.
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Tuesday, June 23, 2009
Andrew Lark « Hyperspace... | Main | Pepsis Echo » May 18, 2005 Pitching Bloggers... During a Blog 101 Workshop on Monday I was asked about pitching bloggers. Some are just the usual bulk mailings from PR people thatdont know any better. So, some thinking on rules for pitching I get a few pitches a day.
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Wednesday, June 24, 2009
Home Cardamom Addict Kitchen Diaries Recipes Reviews References & Links About Contact Blogger Relations 101
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Tuesday, June 23, 2009
How to Change the World A practical blog for impractical people. « Blog Versus Book: How I Write My Blog Entries | Main | Irony » February 18, 2006 How to Suck Up to a Blogger Blogging has flipped traditional PR on its head. Technorati provides an easy way to identify the A-listers, so all you have to do is attract the most influential bloggers.
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