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Thursday, September 25, 2008
Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. Their efforts at appealing to bloggers are awkward at best, counterproductive at worst.
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Thursday, September 13, 2007
Since I wrote my original post on PR and Blogging Outreach: 8 Practical Tips , I've noticed a deluge of postings by bloggers about how to pitch bloggers. Erik Sebellin-Ross' Tech for PR : Erik has included a page on Social Media Basics and his tips for blogging. PR Squared : A useful bookmark for pitching bloggers.
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Thursday, February 18, 2010
In early 2007, the Council of Public Relations Firms (CPRF) and APCO Worldwide partnered to learn more about interactions and relationships between public relations (PR) professionals and bloggers. The study goes on to say that “most bloggers tend to write about subjects they are passionate about. Putting On My Blogger Hat.
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Tuesday, June 23, 2009
Specifically a post from Louis Gray: Bloggers and PR Are Not Enemies, But Quality Efforts Are Needed. Lets start by pulling out something Louis wrote: Not every public relations firm is an expert in dealing with bloggers. Bad PR is bad PR, and simply carries over into the blogosphere. Face it, bloggers are busy.
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Tuesday, June 23, 2009
chrisbrogan.com Home About Speaking Rockstars Newsletters Contact Best Of What I Want PR and Marketing Professionals To Know August 6, 2008 · Comments Since quite a number of people who swing by my blog are either in marketing or public relations, I wanted to address you specifically for a moment. Bloggers aren’t all the same.
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Wednesday, June 17, 2009
have a tendency to talk about things that are a little less bleeding edge than some other bloggers. So, I may be a little harder to convince to review something – although I'm sure that most bloggers do very similar filtering. Corollary: PR Firms have a lower probability of success in blogger outreach. Be Transparent 5.
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Tuesday, June 23, 2009
In addition, they enable interactive dialogue with bloggers and consumers (potentially transitioning your news releases from B-to-B to B-to-B-to-C). Although the distinctions between bloggers and journalists are murky, in many cases non-existent, some different considerations do apply when reaching out to bloggers. Release It!
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Tuesday, June 23, 2009
Blogger Stories Blogs: A Womans New Best Friend - p1 Blogs: A Womans New Best Friend - p2 Bloomberg Marketing Business-to-Business - Blogs: Beyond A Corporate Handshake By Toby Corner Grocery Store Relationships Corporate Blogging Guidelines Diva Marketing Talks - BlogTalkRadio Show Does Your Biz Blog Make The Grade? Knowledge W.P. Perhaps.
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Wednesday, June 24, 2009
This doesn’t always play well with the fact that bloggers are an independent bunch and love to come up with posts entirely on their own. Bloggers are always consciously and unconsciously seeking ideas to write on that will generate conversation, be compelling to subscribers and bring new readers. The Future Buzz Freebie Pr.
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Tuesday, June 23, 2009
The SEO benefits of blogger outreach { Tags: None Mar 17 } Blogger relations, or blogger outreach as I like to call it, is a relatively new concept in the PR and marketing arena. Is it any wonder that PR people, marketers and the respective companies they represent are increasingly seeing the value in blogger outreach?
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