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Tuesday, June 23, 2009
Main | Pepsis Echo » May 18, 2005 Pitching Bloggers. During a Blog 101 Workshop on Monday I was asked about pitching bloggers. Some are just the usual bulk mailings from PR people thatdont know any better. So, some thinking on rules for pitching bloggers: Tailor it. Comments Pitching Bloggers.
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Tuesday, June 23, 2009
Home About Contact Divas Blogroll The Diva Marketing Blog Approach To Blog Strategy GO » Looking for a presentation or workshop on blogs, eMarketing, marketing for non marketers? Blogger relations is a new tactic that some say is it a form of public relations. Only contribute what the blogger will see as valuable and relevant."
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Monday, May 24, 2010
For example, there are a number of PR blogs I read regularly that don’t show up on Postrank or Alltop. Building a great blogger outreach list is about two things: research and hard work. Looking for sports bloggers in the Boston area? Ask a PR colleague who lives out there who’s into the local sports scene.
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Tuesday, June 23, 2009
« Previous Next » Main May 11, 2009 Just what is blogger relations anyway? Warning- long post) Call it blogger relations or blogger outreach or social media outreach. Now, big blogger events are nothing new, but the sheer volume of them is. Odds are damn good the bloggers will use, link to or tweet about them.
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Tuesday, June 23, 2009
Blogger relations (not to be confused with blogger relationships like Im describing above) that is blogger outreach came up as a topic in a workshop I did on social media and the arts earlier this week. Dont have your office intern hapzardly send out a canned pitches, get to know the bloggers first. also blog at.
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Tuesday, June 23, 2009
This is probably the root cause of the most egregious blogger relations SNAFUs. They still play the numbers game -- build as big a list as possible, focus on the "top" blogs and bloggers, blast the pitch and see what falls out. also contacted a friend who is a professional photographer and blogger for her recommendations.
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Wednesday, May 26, 2010
Blogger outreach A key component to many, if not most, social media campaigns are blogger outreach programs. Measuring your success isn’t too difficult, either when you ask: How many bloggers wrote about you? How much product did you have to provide for bloggers versus how many sales did you receive? Uncertain?
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Tuesday, June 23, 2009
Here are my ingredients for the secret sauce of a nearly perfect pitch to a blogger. Without it, it is highly unlikely that you will get even a nibble from a blogger. Make sure that your product or service and pitch match the bloggers interests. Otherwise, a blogger just might assume that you got lucky, not that you were smart.
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Tuesday, June 23, 2009
Home About Contact Divas Blogroll The Diva Marketing Blog Approach To Blog Strategy GO » Looking for a presentation or workshop on blogs, eMarketing, marketing for non marketers? few of mine were to learn more about how bloggers, agencies and brands perceived a new strategy we are calling - Blogger Relations. lets call it.
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Thursday, May 21, 2009
Kudos to your excellent blog workshop, Aaron. :) Voqk I'm a huge fan of NASA mission twitters Michiel de Boer It is really interesting to see the differences between social media used as temporary fad, versus social media as intrinsic part of a company's corporate (or at least marketing) strategy. welcome input! disagree. Video] 7.
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