The company’s ambitions are so enormous as to be almost surreal: to predict any question anyone might ask and generate an answer that will show up at the top of Google’s search results. It starts with an algorithm. The algorithm is fed inputs from three sources: Search terms (popular terms from more than 100 sources comprising 2 billion searches a day), The ad market (a snapshot of which keywords are sought after and how much they are fetching), and The competition (what’s online already and where a term ranks in search results). Wired Home Subscribe Sections Cars 2.0 Culture Entertainment Gadgets Gaming How-To Med Tech Multimedia Politics Product Reviews Science Software Tech Biz Tech Jobs Wired Biz

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Internet Marketing » Blog « Issues In Analytics | SEO Blog | Buzz Monitoring » August 23, 2007 User Generated Content & Search Posted by Lisa Barone Rebecca Lieb is moderating this morning’s User Generated Content & Search session with speakers Andrew Goodman (Page Zero Media), Matt McGee (Marchex) and Lee Odden (TopRank Online Marketing). It’s a great way to create search engine optimization-friendly site content. Up first is Lee Odden .