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Monday, January 12, 2009
But even outside of these add-ons, Googles core relevancy algorithms are (at least to some degree) query dependent. Long Tail Low Competition Keywords For search relevancy algorithms where there are fewer matches and fewer external signals of quality available, Google must put more weight on the content of individual pages. Thanks.
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Tuesday, June 9, 2009
Google’s Relevancy Algorithms Change by Keyword: Longtail vs Core Category Words : SEO Book.com. One of the value propositions for Browse My Stuff is that it organizes content in a way that should be good to help long tail SEO ( search engine optimization ). I’m still constantly looking. The Long Tail of Page One Rankings.
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Saturday, June 6, 2009
Great post on social filtering Eric Sauve - Why Social Filters are a Must for Communities : Social filtering is essential in a community system as when you have more than 30 pieces of content or 30 people it becomes impossible to identify the most relevant content and people. It’s also what allows us to show the best stuff.
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Monday, April 26, 2010
Not paying attention to their structure of link accrual, if they are paying for links, what types of topic relevance are associated with your site and the sites that now link to you could end up really hurting your site in the end. Page Relevance: Does the page hold topic/keyword relevance to the target page on your site.
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Wednesday, January 13, 2010
Yahoo claimed that the program didn’t increase your rankings in their search results, but they also claim the it might “lead to more relevant ranking&# which seems to be favorable positioning to me. Yahoo recently shut down their paid inclusion program referred to as Search Submit. What was Search Submit?
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Thursday, March 25, 2010
You can show TV ads to those people who visited the TV section, and you can cross-sell, up-sell, and promote other relevant products: surround sound systems or DVD players, for example. So what exactly does this new retargeting feature do? According to Google: “Let’s say you are an online retailer who sells printers and TVs.
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Tuesday, February 16, 2010
Google told us that their goal is to strive to bring us “the freshest, most comprehensive and relevant search results over an ever expanding universe of content on the multitude of devices&# we “use to access it.&# Back in Dec 09, Google announced the integration of the real-time World Wide Web in their organic search results.
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Monday, February 1, 2010
Another sound tip is to think about keyword relevance. You are painting a picture of relevancy to the crawling search engine and the last thing we want to do is make them stop and scratch their heads. As said by Google and many in the search marketing community, 2010 is the year to reduce your page loading time. Do spiders have heads?
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Friday, June 19, 2009
This may be in the form of podcasts, blogs, or social media — but the point is that information needs to flow more freely and on a more timely basis so exhibitors are able to make better, more informed choices while attendees receive relevant information that will enhance their experience at the show. One suggestion stuck out at me: 5.)
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Friday, January 22, 2010
Will 1000 words of moderately relevant content get me to page one tomorrow? I imagine it is quite safe to say that most of us in the search marketing sphere have heard the quote “content is king” a few thousand times or so. But is it really? Is content really the trump card? The fact of the matter is that yes, “content is king”.
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