One of the primary uses of Browse My Stuff is as a B2B Marketing tool that provides an effective way to build traffic, establish your brand, optimize your Long Tail SEO, and conduct blogger outreach.

There are two ways that companies typical use Browse My Stuff.

1. White Label Site - branding is completely the corporate brand.  Generally the content is all company or closely affiliated content.
2. Brand Portal Site - a new site is established which has it’s own name, but is brought to you by a company.  This is considered independent from the parent organization and generally relies heavily on 3rd party content sources, especially blogs.

Either of these approaches can provide significant marketing value. As an example, Develop Mentor has used Browse My Stuff:

• Bring together scattered content either from their own sites or from related third party sites
• Provide a richer content set, search and organizational structure to scattered content
• Provide a valuable information resource to existing and potential customers
• Attract new potential customers through organic search

The results for Develop Mentor has been great.  Their organic search traffic is still growing and is above 1,000 visitors per day.  Those visitors convert at rates that approach other organic search visitors.  And they are able to attract that traffic at a significantly lower cost than either previous search engine optimization and certainly well below other paid marketing channels such as PPC campaigns.

The other big benefit for B2B marketing is the opportunity to build relationships with influential bloggers in the space.  Creating a topic hub involves a natural blogger outreach that will get your company, product, service, offering noticed by the bloggers in the space.

There’s also significant branding opportunity.  By establishing a topic hub that has your brand, you can establish yourself as a key player.  You also will get a lot of mentions - as the aggregator has your branding.  One of the bloggers in the topic hub the B2B Marketing Zone suggested that this was similar to naming a stadium.

If you are interested in exploring how Browse My Stuff can help with your marketing efforts, please contact Tony Karrer - akarrer@techempower.com.