Archive for 'Uncategorized' Category

Using Special Parameters to Create Year End Post

By Tony Karrer - Last updated: Monday, November 30, 2009

As I’m getting ready to do some posts that wrap up the year, I realized that there are a few special URL parameters that allow me to do fun things with topic hubs.  I particularly want to produce a post that shows my top posts for the year and top keywords for [...]

Work with Bloggers

By Tony Karrer - Last updated: Monday, November 30, 2009

I’m often asked about whether it’s necessary to work with bloggers when you create a topic hub.  The strict answer is that likely it’s not an issue if you abide by certain use principles.  However, the practical answer is that it’s always better to work with bloggers and other content sources rather than just taking [...]

Aggregation Editorial Social Layers

By Tony Karrer - Last updated: Thursday, November 5, 2009

Great post by Robin Hamman, who leads the Social Media practice at Headshift, Curating, Not Moderating, the Flow of Content and Participation.  He discusses how the value of using aggregation and curation:
A simple enough idea, in practice curation of external and social content has been relatively difficult for media brands and other organisations to put [...]

B2B Marketing via Long Tail SEO and Blogger Outreach

By Tony Karrer - Last updated: Tuesday, August 25, 2009

As a B2B Marketer, you can use Browse My Stuff to create a powerful new kind of site focused on your industry in order to:

Get your brand, message and content in front of B2B Searchers.
Provide a rich source of content without having to create it yourself.
Pull together your scattered existing content and organize it [...]

Tradeshows Need to Get in the Information Business

By Tony Karrer - Last updated: Friday, June 19, 2009

A recent post - Could Tradeshows Be ‘Googley’? looks at various aspects of what trade shows need to do to be successful in the future.  Given that I’ve worked for several large tradeshows in the past, definitely it’s tough times.  One suggestion stuck out at me:
5.) Get In the Information Business
For decades, tradeshows provided the [...]